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Fundraising Resiliency - How to Maximize Your Revenue in Wild Times
Thursday, July 29, 2021, 12:00 PM - 1:30 PM EDT
Category: CFRE Credited Events

Fundraising Resiliency - How to Maximize Your Revenue in Wild Times

Fundraisers need to build resilience into their programs so they can maximize their revenue and be responsive to an ever-changing external environment.

In these times, fundraisers need strategies to better retain donors and increase annual donor value. This session will give you examples of how to use automation, personalization, segmentation, and donor behavioral data to develop better donor journeys that will result in increased donor revenue and improved retention. It will show you how to create a resilient annual plan, adjust it on the fly and choose best opportunities to upgrade donors to become monthly givers and mid-level donors. You will walk away with practical examples that can be applied by an organization with a staff of any size. You will better understand how to track performance, and what reporting you will need to improve revenue and adjust as new challenges and opportunities arise over your fiscal year.

Donor data, new technology, behavioral economies, and proven fundraising strategy come together in this session to show you how to raise more money in a time of changing demographics, economies, and politics.

This session will include case studies from organizations working in the Latinx, LGBTQ, and African-American communities to show how to tailor your approach to your supporter audience.

Be ready, be resilient, and maximize your revenue in a wild world.

This is a virtual event.


Melissa Wyers
Executive Director

Mel King
Development and Operations Manager
Equality Federation

Aba Blankson
Sr. VP of Marketing Communication


Members $15
Nonmembers $25

Full participation in Fundraising Resiliency - How to Maximize Your Revenue in Wild Times is applicable for 1.5 credit point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Make sure to track the events you attend; you are responsible for submitting this information to CFRE for credit. As an Approved Provider, our events listed as qualifying for CFRE credits will already be accounted for by CFRE International, so no additional documentation should be required from us.

Please contact [email protected] for questions regarding this event.