|
Monthly Giving Made Easy (In-Person)
Thursday, April 14, 2022, 8:30 AM - 10:00 AM EDT
Category: CFRE Credited Events
Monthly Giving Made Easy (In-Person)Monthly donors are an intricate part of annual appeals which can lead to legacy and major gifts. Donors at all levels are the lifeblood of any nonprofit and strengthening their commitment to the organization through sustainer conversion are key to every nonprofit’s financial growth and stability. If there’s one thing the pandemic has taught us, it’s the importance of sustainable revenue coming in; funds you can count on, no matter what happens. Attendees will hear several case studies and many practical examples from various nonprofits. Engaging attendees’ inputs, there is strong involvement within the workshop format. Participants are encouraged to bring forth their own examples, questions and ideas. There will be exercises, question time, presentations and quizzes along with the participants’ experiences, all ready to test and implement in their organization immediately. Growing your monthly giving program from good to great will bring rewards. We will cover:
This event has a registration capacity of 25 attendees. SPEAKER
Erica Wassdorp Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts, working with non-profit clients nationally and internationally on appeals and monthly giving. She published Monthly Giving. The Sleeping Giant and her second book Monthly Giving Made Easy came out early June 2021. Erica created the Monthly Donor Road Map and several e-books to include the Top 7 Questions about Monthly Giving, the Monthly Donor Retention Play-Book, and more. She is a Master Trainer for the Association of Fundraising Professionals and the former International Fundraising Congress US Ambassador. She regularly presents in person and virtually on appeals, direct mail and monthly giving.
Lena Troncoso
Lena Troncoso (she/her) is a passionate development and marketing professional who thrives on using technology to engage donors and raise funds.
As the Senior Manager of Development at Volunteers of America, she is the co-founder of their first digital fundraising team. In that role, she works to support the national organization and more than 30 affiliates with email, digital advertising, social media, web, and online fundraising platforms.
Lena earned a BA in History from Mount Holyoke College.
Tish Mokrzycki
Digital Fundraising Volunteers of America Tish Mokrzycki is a marketing and fundraising professional with proven experience building integrated marketing, engagement, and fundraising programs. Tish began her career supporting nonprofits agency-side at direct marketing agencies, and then spent a decade at the American Red Cross building their digital fundraising, having initiated its very first online fundraising program and department. In her time there, she helped raise nearly $1 billion in individual online donations, through disaster fundraising and second gift conversion strategies, largely in response to 9/11, Hurricane Katrina and the Haiti Earthquake. After Red Cross, Tish continued working for nonprofits through her digital consultancy, providing an array of strategy, planning and program management, along with roles as digital specialist and content creator. Tish joined Volunteers of America in recent years, where she co-developed its first national digital fundraising team. She has been integral in maximizing success for their 30-affiliate base in terms of online fundraising, email planning, donation optimization and backend eCRM technology; applying multi-channel strategies with mail, email, web, paid ads and social media. Over the years, Tish has spoken at numerous nonprofit conferences and lectured about online giving for the George Washington University graduate program in fundraising. Tish has a BS in Business Administration from Georgetown University and lives in Northern Virginia with her husband and three children.
Event Venue 1667 K Street NW *Please check in at the front desk upon arrival Please visit Washington DC Coronavirus Health Guidance for Washington DC's COVID policy. REGISTRATION FEES Members $25 This event has reached its capacity Full participation in Monthly Giving Made Easy is applicable for 1.5 credit point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. Make sure to track the events you attend; you are responsible for submitting this information to CFRE for credit. As an Approved Provider, our events listed as qualifying for CFRE credits will already be accounted for by CFRE International, so no additional documentation should be required from us. Please contact [email protected] for questions regarding this event. Thanks to our event partner:
|
Prev Month
View Month
Search
Go to Month
Next Month
Export Event 
